The British Lions have been touring the Southern Hemisphere since 1888 and during that time, the tour has become a key fixture in the Rugby Union diary, played every four years since 1989 and is now played two years apart of the Rugby Union World Cup. In 2009, the British and Irish Lions tour South Africa, in which they will play a total of three tests against the current World Champions in addition to several games against local sides. The next tour after the trip to South Africa will be in 2013 when the Lions will travel to Australia.

Due to the ever increasing popularity of Rugby Union since it became ‘open’ or turned professional in 1995 more and more fans are attracted to the enjoyment that the sport has to offer. In addition to the annual Six Nations tournament in the Northern Hemisphere and its Southern Hemisphere counterpart, the Tri Nations series, as well the World Cup, held every four years the Lions Tour is one of the main events that Rugby union fans look forward to. As such, the media exposure and television coverage that the tour receives results in an increase in betting on the British and Irish Lions fixtures.

The British and Irish Lions microsite by the leading online betting portal, Betting Directory, is an excellent resource for all rugby fans looking to find out more information on the Lions tour. Whether you are looking for fixtures, results or the latest odds on each test of the series winner, you will find it on this site. Find out more at Betting Directory’s British and Irish Lions Betting Guide.